This LG TV provides an incredible entertainment experience. Enjoy pure, vivid colours and astounding detail in 4K picture. Plus, get upscaled visuals and surround sound from the powerful alpha 7 4K AI Processor Gen8. The AI Magic Remote features a new AI button, voice controls and drag and drop functions for a whole new experience. Even more, AI recognizes your unique voice and provides customized recommendations based on your search and watching history. The future of TV is here with LG.